The project timeline of 2023-24 also happened to be an explosive year for Music GenAI.
John Oestmann was in the fortunate position to be involved in all parts of this project, while also working as a professional game composer himself.
Experience the project’s outcomes and development, reflections from industry interviews, and the simultaneous global evolution of GenAI, through John’s perspective:
Also available to watch on PeerTube
CHAPTERS
0:00 Introduction and Context
1:20 Summer 2023: Project Conception
1:51 Autumn 2023: Digital Futures Grant
3:56 Winter 2023: Life ReSounding Video Game
4:39 Winter 2023: MetaMIDI Toolkit
6:37 Winter 2023: Gearing up for our Interviews
7:02 Spring 2023: Interviews with Game Professionals
8:06 Spring 2023: OpenAI Turmoil
9:29 Spring 2023: Suno (Music GenAI)
10:37 Summer 2024: Surprising Interview Discussions
13:06 Summer 2024: Pitchfork Merger
15:29 Summer 2024: MIDI Support in our Toolkit
18:24 Autumn 2024: Udio (Music GenAI)
18:57 Autumn 2024: Transparent Automation/AI Design
21:03 Autumn 2024: Interviews Key Trends
22:47 Autumn 2024: Playing through Life ReSounding
24:08 Reflection: Personal Impact of AI News Cycle
27:27 Autumn 2024: RIAA Sues Suno and Udio
28:41 Winter 2024: Special Thanks
29:32 Winter 2024: Further Insights from our Results
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